Resources Library by ANA

I hadn't really thought about that!”

Ethical behaviour can have very positive impacts on corporate performance, resulting in higher employee motivation and involvement, lower staff turnover and a better bottom line. This presentation reviews a pioneering case study of how Unilever built...

Catalogue: Congress 2011: Impact

Authors: Agnes Nairn, Marie-Agnes Beetschen

Company: Unilever

September 18, 2011

Innovation: Return to reality

This paper discusses innovation process performance in FMCG and blind spots in the classical research sequence. Using case studies, it demonstrates how a combination of relevant 'touch and feel' stimuli and behavioral research techniques can help...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Michel Ten Donkelaar, Richard Bordenave

Companies: BVA Group, Kraft Heinz Company

November 16, 2010

Revue Française du Marketing (Mai 2009)

Ce numéro est dédié au secteur largement défini des télécommunications et du multimédia. Il est l'occasion de traiter plusieurs thèmes essentiels et de fairese rencontrer les points de vue croisés d'experts et de praticiens...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

May 1, 2009

Effective communication through market research

Along with the process of change that has recently occurred to the pharmaceutical industry, in some cases, traditional communication ways have not been as effective as in the past. This occurs due to an increase in costs and, also, because of the...

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka

Company: Roche

February 4, 2008

Getting research noticed at the corporate top table

This paper provides a case study highlighting the rationale for and benefits achieved by the implementation of a client side, state-of-the-art market research department portal.Initiated to better recognize and manage research as a corporate 'asset'...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Ioannis (John) Dimopoulos, Daryl Maloney McCall, Jonathan Rabson

September 19, 2004

Facilitating consumer insight

Over the past five years research has made some giant strides by increasing its impact on business decision making. But what does this mean for the relationship between client researchers and their suppliers? The focus of this paper is a case study...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Becky Power, Charlotte Webb, Quentin Ashby

Company: GSK

April 18, 2004

Finding a place in the moving market of information supplies

The paper presents a case study on a survey conducted online among 1,017 French GPs.The authors explain how this survey helped the client define its strategy to conquer its market by gaining a better knowledge of its core target, its real competitors...

Catalogue: Global Healthcare 2004

Authors: Frank Bracq, Van Terradot

February 22, 2004

Tracking consumer attention at the point-of-sale

This presentation provides a new method for measuring attention of consumers at the point-of-sale (POS). This patent-pending method - AttentionTracking - is based on the recent finding that human visual attention can be measured by means of rapid...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Authors: Christian Scheier, Steffen Egner, Gisa Steffens

October 26, 2003

Creating a new corporate culture for sustainable growth and high performance

Corporate reputation has become an important component of today's business literature. Numerous academic studies and interest in coverage increase regularly. Parallel to this increasing emphasis, a significant opportunity is open to several actors....

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Emre Erdogan, Selim Oktar, Tahsin Saltik

September 14, 2003